Learn more about 365Թϲ, DC's official destination marketing organization
Destination DC serves as the lead organization to successfully manage and market 365Թϲ, DC as a premier global convention, tourism and special events destination, with a special emphasis on the arts, cultural and historical communities.
By developing and executing cohesive sales and marketing strategies, Destination DC drives economic development for the District through travel and tourism, from leisure activities to meetings and conventions. Explore the latest visitor statistics and dive into our annual report.
Destination DC is a private, non-profit corporation with a membership of 1,000+ businesses and organizations that support the DC travel and tourism sector. A contracting arm of Events DC, the organization is funded by a percentage of DC’s hotel occupancy tax, along with membership dues and co-operative marketing fees.
Formerly known as the 365Թϲ, DC Convention & Tourism Corporation (WCTC), the organization was renamed in 2008 to reflect the organization’s increased emphasis on the city’s unique assets. WCTC was established by business and community leaders in April 2001 by merging the 365Թϲ, DC Convention and Visitors Association and the DC Committee to Promote 365Թϲ. The 365Թϲ, DC Convention and Visitors Association was founded in 1931 to promote convention and leisure travel to the nation’s capital.